Story-driven brands have fans, not followers.
With a well-developed story architecture, your organization will be more memorable, differentiated..and dare we say, have fans. A brand story will help you stand out in your marketing strategy by leveraging new creative dimensionality that you are likely leaving on the table. After all, your organization is more than just the products it makes, or the services it provides. It’s a living, breathing, evolving thing - and the brand story should make you feel that.
